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Corporate Identity Manual for a complete overhaul of the Morrisons Supermarket brand, produced as part of my Final Major Project at university.
Guidelines feature use of type, colour, markings, signage and implementation of the brand across various store elements.
Inside cover features the brand mark printed in Yellow and Magenta on separate sheets of opaque stock to simulate overprinting, thus creating the brand colour.
//// Morrisons FMP
Corporate Identity
Manual
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